![](https://images.prismic.io/formationscorp/01322c9e-764e-4218-83f6-5ae6ed814239_Shahar+%2B+Uri-min.jpg?auto=compress,format&rect=0,319,6000,3375&w=320&h=180)
About Us
We're not the status quo—we got bored of it. So we're changing the way businesses of one are built.
Why We Started
Self-employed professionals are the largest segment of the US Workforce, yet they’re underserved and overlooked, with 90% of them overpaying on taxes. It's why we started Formations: To give the self-employed access, guidance, and help to make the most out of a financial system that was built for corporations, not individuals.
As a business leader deeply familiar with the complexities and roadblocks self-employed professionals face, and with 20 years of experience building one of the top tax and accounting firms in Seattle, Shahar Plinner knew there was a better way to serve the businesses of one.
In late 2019, with a passion for helping real people solve real problems, he brought his newly developed playbook to his best friend and SaaS marketing expert, Uri Bar-Joseph. Together they recognized the need for a holistic financial management solution for self-employed individuals, the fastest-growing segment in the workforce. In 2020 they launched Formations to bring the first predictive tax and accounting solution to the millions of self-employed workers across the United States.
![](https://images.prismic.io/formationscorp/4cc43171-43d8-4d25-b9b7-0d315cc49f6b_Late+S+Election.jpg?auto=compress,format&rect=144,0,577,577&w=320&h=320)
Our Vision
To be the platform of choice for self-employed professionals to manage all of their financial needs.
![](https://images.prismic.io/formationscorp/7d138b13-50dd-4b02-9006-60b044ff293e_jason-goodman-tHO1_OuKbg0-unsplash.jpg?auto=compress,format&rect=656,0,2764,2764&w=320&h=320)
Our Mission
Help the self-employed keep more of their hard-earned money and give them the peace of mind to focus on what they love most.
Our Core Values
We put people first
We're here for a reason
We make our own reality
Our Operating Principles
Work like you own the place
Earn trust every day
Be positive, stay positive
Embrace the challenge
Don’t be a superhero
Use intuition, seek evidence
Results matter
Never stop experimenting
Keep it simple and build for now
Make something you’re proud of
Leadership Team
![](https://images.prismic.io/formationscorp/69ea5dff-fb7f-47b8-baf5-4ca3cfa7f929_2023+Formations+PB-108-min.jpg?auto=compress,format&rect=0,56,3456,2106&w=320&h=195)
Careers at Formations
We’re proud to help people do what they love. And when we're not changing the lives of our self-employed friends, we might be working from home alongside a furry companion, enjoying a catered lunch and massage in the office, or at our favorite charity on paid volunteer days. We're a people-first business, and it starts with us.
Learn More